Fuel one

crafting a design system for an emerging nutrition brand.

the project

I had the pleasure of helping to bring an up-and-coming sports nutrition and supplement brand to market for a global sports nutrition brand, Sportika. To meet the challenge, I designed a unique identity by crafting a dynamic logo mark and a captivating branded icon, setting the stage for a brand that demands attention. Typography choices were made with the brand's energy in mind, ensuring that every design element works cohesively to exude a feeling of high-energy performance. From logo to apparel, to packaging, the look isn't just about aesthetics; it’s a promise to the world that this brand is here to make waves in the sports nutrition and supplement arena.

My role

Creative Direction
Art Direction & Design

brand concept board

Fuel One Brand Moodboard
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Melodies of Color