sparks

building a digital platform for smarter lead generation

the project

I recently worked on a website redesign for Sparks, a leading experiential agency specializing in best in class tradeshow exhibits, activations, events, and retail installations. My role in the project was to provide creative strategy, UX direction, design, and video direction. Our goal was to create a sophisticated and elevated digital experience that simplifies user pathways and focuses on displaying case studies in a compelling way. The end result is a sleek, user-friendly digital experience that empowers smart lead generation and showcases Sparks' exceptional work.

my role

Creative Direction
UX Direction
Design
Video Direction

digital experience

2022 Video Reel

Nothing communicates emotion quite as well as video. As part of the redesign of the digital experience, I directed a new branded video reel to be featured on the homepage of the site.

agency

Jane O’Connor

Client Success Lead

Jordan Kersey

UX & Wireframing

carly Zaleski

Video Editing & Motion Graphics

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