Tesla roadster

an experiment in breaking conventions

the project

As an avid lover of both cars and emerging technology, I constantly seek out new products and innovations that push the boundaries of what's possible. Tesla is one brand that stands out to me, with its unwavering vision to change the world for the better by disrupting the automobile industry. This mindset represents a new way of thinking and, as a UX/UI designer, I was inspired to explore how the digital experience could be reimagined to better reflect this innovative approach.

As a passion project, I challenged myself to experiment with breaking conventional web design practices. I designed a layout that was both visually striking and highly intuitive, making for a truly unique and engaging digital experience. The results of the experiment were compelling, and I'm excited to incorporate the thinking and concepts into my future work.

My role

Creative Direction
Art Direction & Design

digital experience concept

Previous
Previous

Tesla

Next
Next

District