Fuel one
crafting a design system for an emerging nutrition brand.
the project
I had the pleasure of helping to bring an up-and-coming sports nutrition and supplement brand to market for a global sports nutrition brand, Sportika. To meet the challenge, I designed a unique identity by crafting a dynamic logo mark and a captivating branded icon, setting the stage for a brand that demands attention. Typography choices were made with the brand's energy in mind, ensuring that every design element works cohesively to exude a feeling of high-energy performance. From logo to apparel, to packaging, the look isn't just about aesthetics; it’s a promise to the world that this brand is here to make waves in the sports nutrition and supplement arena.
My role
Creative Direction
Art Direction & Design