Picture the challenge of connecting Chipotle, a cherished fast-casual brand, with the fervor and competitiveness of the gaming community. My mission was to craft an epic experience that could bridge this seemingly wide gap. I embarked on the journey to unite Chipotle with Street Fighter 6, aiming to create an indelible fusion of flavors and fighting spirit for this exciting co-branded campaign. At the heart of this epic collaboration, we built a dedicated microsite that served as the focal point. The microsite offered a seamless redemption process, allowing users to convert their hard-earned Chipotle loyalty points into valuable in-game Street Fighter Fight Coins. This intuitive platform not only simplified the redemption process but also transformed loyalty points into gaming power, helping to build loyalty for both brands.