sparks
building a digital platform for smarter lead generation
the project
I recently worked on a website redesign for Sparks, a leading experiential agency specializing in best in class tradeshow exhibits, activations, events, and retail installations. My role in the project was to provide creative strategy, UX direction, design, and video direction. Our goal was to create a sophisticated and elevated digital experience that simplifies user pathways and focuses on displaying case studies in a compelling way. The end result is a sleek, user-friendly digital experience that empowers smart lead generation and showcases Sparks' exceptional work.
my role
Creative Direction
UX Direction
Design
Video Direction
digital experience
2022 Video Reel
Nothing communicates emotion quite as well as video. As part of the redesign of the digital experience, I directed a new branded video reel to be featured on the homepage of the site.
agency
Jane O’Connor
Client Success Lead
Jordan Kersey
UX & Wireframing
carly Zaleski
Video Editing & Motion Graphics